ABOUT ALIX
Alix Holloway is a private art advisor, appraiser, curator and founder of AH Arts LLC. With over a decade of experience in the secondary market at James Goodman Gallery, she builds on the gallery’s core principles to advise clients on all aspects of collecting and selling art with an unwavering commitment to integrity, connoisseurship, and professionalism.
To AH Arts LLC, Alix brings deep art historical knowledge, keen market insights and established relationships. She has a particular strength and aptitude for uncovering the hidden gems; to source clients’ long sought-after works of art and to negotiate a fair price.
Having bought and sold artworks ranging from a 1932 Picasso painting to major 1960s de Koonings to vast collections of Lichtenstein works on paper, Alix knows the research, due diligence, and thorough evaluations needed in Modern and Post-War markets. She organized many notable exhibitions at James Goodman Gallery, including Matisse and The Model: The Sensuous Line, Dubuffet: Form & Texture, Kusama: Paintings, Sculptures and works on paper, and Reframing the Brushstroke: Kline to Lichtenstein, Hofmann to Dine. Her curatorial experience extends to independent projects, where for years, Alix has organized summer exhibitions of emerging art in collaborative spaces.
Alix Holloway holds a master’s degree in Visual Arts Administration from New York University and served as the president of the Alumni Council for five years. She is a native of Phoenix, AZ, and holds a BFA in Printmaking, BA in Art History, and BS in Marketing from Arizona State University.
EXPERIENCE
Buying and selling work by Modern and Contemporary Masters for over 60 years, the James Goodman Gallery built an unmatched reputation for conducting business with the highest standards of connoisseurship, scholarship, and ethical practice within the profession. Jim was a founding member of the Art Dealers Association of America, serving as a past President and on the Board of Directors until his death in 2019.
With humor and approachability, he operated with the transparency and flexibility needed to successfully conclude thousands of sales of works ranging from $10,000 to $10 Million. The gallery has helped prominent public and private collections around the world acquire key pieces. Many important works have come back to the market to be resold, sometimes decades later as children and grandchildren rely on the gallery’s extensive client relationships and collector awareness to place works in fitting collections.
Just as Jim received his first rolodex from Leo Castelli, when opening the James Goodman Gallery in 1958, it was Goodman’s wish to mentor and support the next generation of art dealers. It is Alix Holloway’s privilege to continue to serve the Estate of James N. Goodman and the Goodman family, to be the recipient of many meaningful lessons and resources the gallery offered, and to build a new practice on the intrinsic values he instilled.
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